New Orleans Carnival

Mardi Gras Music Series- BO DOLLIS & THE WILD MAGNOLIAS

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o Dollis & the Wild Magnolias 30 Years.. And Still Wild!

o Dollis & the Wild Magnolias 30 Years.. And Still Wild!

Bo Dollis, Sr. has 1 of the greatest, most expressive voices in all the Mardi Gras Indian Kingdom. He has recorded 1 of the top Mardi Gras albums of all time, and has recorded some of the most famous Mardi Gras tunes in Carnival history. I met Bo Dollis,Sr. with my client and good friend, June Victory. Bo was sitting on his little scooter, which helps him get around. Bo’s wife runs a salon in Mid City where they give haircuts, etc. Bo hangs around there.

Listen to Handa Wanda Parts 1 & 2 by the Wild Magnolias
Handa Wanda, Pt. 1

Handa Wanda, Pt. 2

Some of the below bio is from wildmagnolias.net

Theodore Emile “Bo” Dollis was born in New Orleans in 1944. His father was from Baton Rouge, and his mother came from a French-speaking Creole family in St. Martinville, Louisiana. Bo grew up in the central city, an old, run-down commercial-residential uptown neighborhood behind the grand St. Charles Avenue mansions. He was first attracted to the African-Caribbean-American tradition of Carnival Indians while still a youngster.

Bo’s career as a performer and his development as one of the classic singers in the history of the New Orleans recording began when, as a junior in high school, he secretly started attending Sunday night Indian “practice” in a friend’s back yard. He followed The White Eagles tribe, playing and singing the traditional repertoire. In 1957 he masked for the first time with The Golden Arrows, not telling his family of his involvement with the Indians. He made his suit at someone else’s house and told his folks he was going to a parade. Hours later his father discovered him, having recognized his son in the street, underneath a crown of feathers.

Bo Dollis’ name is virtually synonymous with the Wild Magnolias Mardi Gras Indian Tribe. He is clearly the most popular Indian Chief (chosen in 1964) in New Orleans, with everybody wanting to see him in his hand-crafted suit on Mardi Gras or St. Joseph’s Day. Bo has been a legend almost from the beginning, because he could improvise well and sing with a voice as sweet as Sam Cookie, but rough and streetwise, with an edge that comes from barroom jam sessions and leading hundreds of second-lining dancers through the streets at Carnival time.

In 1974 they released the legendary Wild Magnolias album, backed by a New Orleans all-star band that included Willie Tee, his brother Earl Turbinton, Jr. on saxophone, Snooks Eaglin on guitar and Alfred “Uganda” Roberts on percussion. This band’s performance at the Bottom Line in New York made the Magnolias headline news.

In 1975, Dollis and Monk Boudreaux, Chief of the Golden Eagles, recorded James “Sugarboy” Crawford’s 1954 R&B hit Jackomo, Jackomo. There is contrast in their vocal phrasing, and each swings the story line at a slightly different pace; nonetheless, the unity of spirit shines through. You can hear the closeness of these two childhood friends, the only two professional Chiefs performing in New Orleans. In 1970, they appeared at the first New Orleans Jazz and Heritage Festival. Shortly afterward, they collaborated on the classic Mardi Gras song Handa Wanda. Seldom do they sing together in practice.

The Wild Magnolias and The Golden Eagles have taken Bo Dollis and Monk Boudreaux from the ghettos and brought them to places like Carnegie Hall in New York City, the Smithsonian Folklife Festival in Washington, DC, London, Nice and Berlin. Where ever they go, listeners will hear an authentic music to which New Orleans owes so much.

In the 1980’s, June Victory joined the Wild Magnolias as lead guitarist. On the Mardi Gras Indians Super Sunday Showdown CD (Rounder, 1992), June has 2 arrangements, Oops Upside Your Head & Battlefront. After June Victory left the Magnolias, June Yamagishi took his place.

Mardi Gras Indians Super Sunday Showdown cover art

Mardi Gras Indians Super Sunday Showdown cover art

In January 2009, Bo Dollis received the Best of the Beat  Lifetime Achievement Award from OffBeat Magazine. OffBeat contributor John Swenson interviewed Bo about his life and art:

Were your parents music fans?
No.

So did you listen to the radio growing up? Jazz, R&B?
No.

Gospel?
Yeah. I did sing in church. Everybody went to church, my mama and brothers went. It was just singing. I didn’t think anything of it. I would sing with the choir at church. We sang around the house. People would come to hear me sing.

I can’t say it like I wish I could anymore. I sang… what’s his name? Fats Domino! I wanted to be like him. People would say, “He sounds just like Fats Domino.”

You got introduced to the Indians by a neighbor, right?
The Indians were what I was interested in. He was an Indian chief and he was right there where I lived and I used to watch him make an Indian suit. He was with the White Eagles and I used to watch him. He’d give me little pieces and I tried to make one myself. So I made my first Indian suit. I ended up with the Wild Magnolias. I went with the White Eagles but they had a Big Chief and I could only be a Red Indian with them so I left. So I ended up with the Wild Magnolias because there I got a spot. I got with them and I got to be a Flag Boy. I’ve been with them ever since.

You must have been a hell of a Flag Boy because you moved up to Big Chief pretty quickly.
I had a good voice and they wanted me to sing. With the White Eagles I couldn’t sing. See the Indians can’t sing. They can answer, but they can’t sing. We walk down the street and I sing [amazingly, his voice opens up to full strength as he sings a patois that ends with “Down the street here I come”].

You put on a suit. You look good. I was… young. They say they want me to be chief, and some of the people in there were 35, 55. I said, “I don’t wanna be no Big Chief,” and everybody said, “You’re good! You gotta sing. You’re Big Chief.”

I wanted to be the Spy Boy. I was young and I could move around. I wanted to spy out on the other tribes.

Did you start writing songs for the Indians right away?
I would sing, and what you hear Indians sing today is what I was singing then. You don’t hear too many of the new Indians singing the older songs, but it’s more of the stuff that I used to do. They don’t know the words to the songs. They may know the title, but they don’t know the words to the song. They don’t know what they’re doing. They not Mardi Gras Indians they just talkin’… they just crazy.

When you started out, were the old timers then doing different songs or different lyrics to songs?
Maybe one or two guys, but they all sang the same songs.

It was a ritual.
Right. But they don’t have that now. They don’t know that.

So you think some of that ritual is lost.
Oh yeah. All that’s lost. They don’t try. There’s no more Indians

When you were coming up, you were part of a whole generation of young people who were becoming Indians, right?
Yeah. We were young. One time with the Indians you could go from up here to the Treme and back, marching. Now you can’t go from here to up the block because the suits are too big. [laughs] They got to be carried on a cart because the suits are too big for the people, too heavy. It’s pretty…

In the old days you traveled light because you had to cover a lot of distance.
Right. All except the chief, he always had the suit.

Gerard: Back then, the other Indians except the Chief, the Second Chief, the Trail Chief, the Spy Boy and all, they might wear four or five patches. Now they wear 20 patches.

Dollis: Everybody wants to be chief. [laughs]

Gerard: You know that Flag Boy might have a flag in his hand, the Wild Man might be carrying a wooden shotgun, that’s how you tell who they are. The Chief is supposed to have the biggest crown, that’s how you tell who he is. Today you might see some Flag Boy with a bigger crown than the Chief! When I started out, you had five, six patches. Now I’ve been doing it a while so I got 20 patches, but nobody starts with five or six patches now. Now I don’t think anybody want to be an Indian except for the Wild Man.

Was it a difficult decision to record the Mardi Gras Indian music, which was considered a secret ritual up to that time?
No, no, no. I was all for it. I always loved to sing. Quint came to an Indian practice. I didn’t know if I could stay in tune. I never wrote music but I could sing. Whatever the band played, I could sing it. Anywhere you go, I could go. I can’t write music, but I can feel whatever they do.
Gerard: Quint came to an Indian practice, he didn’t know who my dad was. My dad came in and started singing and Quint was like, “Whoa, who’s this voice? We’re going to put you in the studio.” So he just started singing.

This was 1970, which was also the first year of jazz festival.
Yeah. We led the first parade. Me and Monk. I put my suit on and started singing, leading a second line, down Canal Street all through the French Quarter, singing all the way to Congo Square and the people followed along all the way. I was singing. With all the other Indians.

That was the year you opened up Mardi Gras Indian culture to a whole new audience.
Gerard: A lot of people were scared of the Indians back in those days. They heard about all the violence, so they were more scared than anything else.

Dollis: We tell about the days way back they was wild, wild, wild; I mean they was cutting, killing and shooting. The uptown and the downtown would fight. We didn’t want that. So we stopped. Tootie Montana was big on that. He wanted to get it straight because he was beautiful. He looked so good. Then everybody wanted to be… beautiful. So we got all the Indians and all the chiefs to stop the violence.

Gerard: We all just wanted to change it. We fought with pretty suits instead of our hands and knives and guns. Back in the old days we’d fight in the day then at night we’d buy each other drinks in the bar. But when it comes to guns, there’s no buying drinks after the fight. Once the guns come out, you’re either going to jail or you’ll be six feet under.

Dollis: The gangs today, they kind of like looking like those old Indians were with the way they fight and shoot.

Maybe they can stop the violence again like you guys did.
They won’t until they can find somebody to lead them there. They need a chief to take care of it.

Were you close with Tootie Montana?
I was friends with Tootie, but I didn’t see him so much. I would see him at Jazz Fest or Mardi Gras day or Super Sunday. He knew me and I knew him. We both loved what we do.

When you would meet Tootie or another chief on the street during Mardi Gras, you had a ritual exchange. Did you really try to get the upper hand or was everybody cool about it?
The people wanted to see us confront each other and yell and sing or something like that, but we knew each other and what to do. A lot of times it was about your suit and showing that off. I used to try and see the other chief’s suit before he sees me. I used to try and see them before they come out of their house. One time, I went to a house to look and his crown was so big he couldn’t get out his front door! That’s how big some of them got.

After Katrina a lot of the neighborhoods are gone and not as many Mardi Gras Indians are around. Do you think it will ever come back to what it once was?
Since the storm… everybody now… tryin’… it’s only for money. Ain’t nobody….

But surely some of the Indians are keeping it alive.
Yeah, they’re keeping it alive, but nobody knows what they should be doing. What I wanted to do, I wanted somebody to talk to all the Indians, all over the city and write a book. So we could have all that information documented. I got nobody who could do it. ’Cause you can’t even find all the Indians I know about. I could talk to them myself, I know how to talk to them. I wanted the older people to tell about it. I wanted to get that done. But now I can’t… talk.

Mardi Gras Music Series: EARL KING

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I’ve been a big fan of Earl King since moving to New Orleans in the middle 1970’s. I remember seeing Earl at the Jazz Fest in the late 1970’s. He was a true R&B powerhouse. I purchased a copy of the Trick Bag album, it was 1 of the top 5 New Orleans R & B tunes for me, along with Tell It Like It Is, Go To The Mardi Gras, Cha Dookie-Doo, and Mardi Gras Mambo.

Unilaterally respected around his Crescent City birthplace as both a performer and a songwriter, guitarist Earl King was a leading New Orleans R&B force for more than 4 decades.

Mardi Gras tune-  Street Parade by Earl King

Earl King

Earl King

Born Earl Johnson, the youngster considered the catalogs of Texas guitarists T-Bone Walker and Gatemouth Brown almost as fascinating as the live performances of local luminaries Smiley Lewis and Tuts Washington. King met his major influence and mentor, Guitar Slim, at the Club Tiajuana, one of King’s favorite haunts (along with the Dew Drop, of course). The two instantly became friends. Still performing under the name Earl Johnson, the guitarist debuted on wax in 1953 on Savoy with “Have You Gone Crazy.” On this record, longtime pal Huey “Piano” Smith made the first of his many memorable supporting appearances.

In the world of the Blues the name of “King” is highly respected. Most fans associate the surname with the obvious “Big 3,” Albert, B.B. and Freddie. But in New Orleans, the residents know there is a 4th that deserves his place alongside these 3: Earl King.

Earl King was more than just a musician. He was a renaissance man. During his nearly 5 decade career, he wore many hats: guitarist, vocalist, songwriter, producer, sideman, arranger and mentor. He was prolific in his output, perhaps only rivaled by Allen Toussaint for recognizable material. His songs have been covered by the likes of Fats Domino, Jimi Hendrix, Stevie Ray Vaughan, The Meters, Johnny Adams, Professor Longhair and many more. And unlike many other artists of his generation, he profited from the royalties gained by those who covered his songs as he had wisely retained the copyrights to his work.

Earl King

Earl King

He was born in New Orleans as Earl Silas Johnson on February 6, 1934. Raised in the city’s Irish Channel neighborhood, his father was a Blues pianist who was a close acquaintance with the locally renowned Tuts Washington. But Earl’s father died when he was still quite young and he was raised in a single-parent home by his mother, a heavy-set woman known affectionately as “Big Chief.”

Earl’s musical life began in the family church. He participated in the choir singing Gospel. But one day while walking through the neighborhood he heard the guitar playing of Smiley Lewis emanating from a bar. The music enchanted him and he sought means to express his singing outside of the church.

Pianist Huey Smith heard the teenager sing and decided to hire him for his band. Needing another vocalist and musician, he convinced Earl to pick up the guitar.

Johnson became Earl King upon signing with Specialty the next year. Label head Art Rupe intended to name him King Earl, but the typesetter accidentally reversed the names. A Mother’s Love, King’s first Specialty offering, was an especially accurate Guitar Slim homage produced by Johnny Vincent, who would soon launch his own label, Ace Records, with King one of his principal artists. King’s first Ace single, the seminal two-chord south Louisiana blues Those Lonely, Lonely Nights, proved a national R&B hit (despite a sound-alike cover by Johnny “Guitar” Watson). Smith’s rolling piano undoubtedly helped make the track a hit.

Earl King Trick Bag Album

Earl King Trick Bag Album Scandinavian version

I notice this Trick Bag album is on the Sonet label, that’s a Scandinavian label, I knew the owners, and did business with the Storyville label for many years.  It was sold to Polygram and for a decade they buried the label.

King remained with Ace throughout the rest of the decade, recording an unbroken string of great New Orleans R&B sides with the unparalleled house band at Cosimo’s studio. He later moved to Imperial to work with producer Dave Bartholomew in 1960, cutting the classic Come On (also known as Let The Good Times Roll) and 1961’s humorous Trick Bag. He managed a second chart item in 1962 with Always a First Time. King wrote standout tunes for Fats Domino, Professor Longhair, and Lee Dorsey during the 1960s.

Although a potential 1963 pact with Motown was scuttled at the last moment, King admirably rode out the rough spots during the late ’60s and ’70s. In the 1990s, he rejuvenated his career by signing with Black Top; Sexual Telepathy and Hard River to Cross were both superlative albums.After releasing well over 100 albums, the label folded in 1999. Nauman Scott died in 2002. Hammond Scott sold the rights of the catalog, and some releases were reissued on labels such as Varèse Sarabande, Fuel 2000 and Shout! Factory. In 2006, P-Vine Records in Japan acquired the worldwide rights to them, and has reissued a few of the CD’s from the catalog.

In 2001, King was hospitalized for an illness during a tour to New Zealand, however, that did not stop him from performing. In December of the same year, he toured Japan, and he continued to perform off and on locally in New Orleans until his death.

He died on April 17, 2003, from diabetes related complications, just a week before the New Orleans Jazz & Heritage Festival. His funeral was held during the Festival period on April 30, and many musicians including Dr. John, Leo Nocentelli and Aaron Neville were in attendance.[4] His Imperial recordings, which have been long out-of-print, were reissued on CD soon after he died. The June 2003 issue of a local music magazine OffBeat paid a tribute to King by doing a series of special articles on him.

Krewe du Vieux Rolls in Perfect Weather (?) With Huge Crowds!

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"25 Years Wasted" 2011 KdV Title Float

"25 Years Wasted" 2011 KdV Title Float

I had more fun last night with my krewe than I’ve had since…I last rolled with my krewe a year ago! I’m an Escort, meaning I play the role of Security Guard for my float, along with several other Escorts. Since KdV rolls through Marigny & the Vieux Carre, the streets are narrow and the huge crowds last night had to be kept off the float for most of the parade.

The weather was wonderful and warm, so unlike any other KdV parade I’ve been associated with or watched. This is always a cold weather parade, since it runs very early in the Carnival Season. What a wonderful, unexpected, delightful change!

Get involved in our big local holiday, and JOIN a krewe and RIDE (or walk)!! It is a big part of  New Orleans’ identity, and the feeling is indescribable. I like to interact with the crowd, I high five as many spectators as I can, while screaming, “Happy Mardi Gras to you, & you, & you, etc.” I do this for 10 minutes on, 5 minutes off for the entire 2.5 mile route. As we high five, our eyes meet, and I get a small rush of energy. At the end of the parade, you have aggregated so many interactions with parade goers that you feel high, high on life. The world is a way better place during parades.

Lionel Batiste, Treme Brass Band

Lionel Batiste, Treme Brass Band

KdV has unique, themed throws.  Each sub krewe has their own sub krewe throw(s); however, any member can produce a limited edition throw and throw it alone or with fellow krewe members. The krewe throw may  be a fly swatter, or sticker, or bumper sticker, dreidel, etc. The type of throw may stay the same, but the contents change. The two krewe-wide throws, the cup and wooden nickel, are used every year but dressed up with the new theme.

The crowd last night seemed very special. I was amazed at the high number of coordinated costumes and big time painted faces in the crowd throughout Marigny and  French Quarter. There were more people in very nice costumes  with superb make up than I’ve ever seen for KdV.  I guess it was all the costume parties along the parade route? Otherwise, I cannot explain this phenomena.

Underwear 2011 Float

Underwear 2011 Float

A few words about the truly memorable parading music provided by the Krewe of Underwear band, Egg Yolk Jubilee. Here’s a wonderful 2001 video of EYJ with the Emperor of the Universe himself, Ernie K-Doe!! We used EYJ last year, and they were hired back this year.

The fabulous weather had a big effect on the crowd, more  Last night, it was 6o degrees at parade time! While dancing my ass off to the fabulous New Orleans Radiators, I sweated to KdV like never before.

When the Rads started after the Brass Band Jam, the KdV party gained traction and moved up a level. The Rads are on their farewell tour and I feel lucky we had them for our party last night. They didn’t disappoint and showed they are leaving at the top of their game after 35 years and 4,500 concerts!  They will be sorely missed.

Ed Volker of New Orleans Radiators

Ed Volker of New Orleans Radiators

Didn’t make it past the Rads to the more unbelievable Trixie Minx, as I wore out a bit from 9 hours of  fun & parade work. Didn’t drink last night, so it wasn’t the alcohol eventually getting me down.

Before there was KdV, there was its predecessor, Krewe of Clones.  Clones grew directly out of the Contemporary Arts Center. The CAC ran the parade, and the parade staging area was the CAC parking lot on Camp Street. It was an arty, satirical parade from the start. I still have an original 1984 Krewe of Clones T shirt with the theme Barbie & Ken go to the World’s Fair.

After watching the parade one year in front of the CAC, we noticed the CAC Parade Marshall was drinking heavily over the couple of hours it took the parade to leave the staging parking lot.

The next year, we hatched a plan to crash the parade with our own float, taking advantage of  the Marshall’s inebriation. We decorated our VW van into an elephant float by dying some sheets gray, and constructing a paper mache trunk, ears, and tail.

The night of the parade, we drove our float into position next to the CAC.  When the parade was almost out of the staging area, we took advantage of the loose formation conditions, and drove our float straight onto the route. The Parade Marshall waved us on. For the next few years, we morphed that old van into other animals, and continued to crash the parade until the Krewe perished from infighting.

As stated, I’m in the Krewe of Underwear. Here, straight from the Krewe’s of Underwear website is the rest of the story:

The Krewe of Underwear was founded in [the early 1980s] as a sub-krewe of the storied Krewe of Clones. This wild, satirical Carnival parade, which first marched in 1978, was based out of New Orleans’ Contemporary Arts Center.

Unfortunately, in 1986, infighting among the Krewe/CAC leadership, combined with pressures from the City due to the parade occurring the night before the Super Bowl was to be played in New Orleans, caused the untimely demise of the Krewe of Clones. Not wishing to be denied a good time or any excuse for wild excess, the Krewe of Underwear along with another Clones sub-krewe, the Krewe of Mama Roux, held a “Clone Funeral”. An anatomically correct (and erect) clone was created and placed on a funeral cart, and a short march to a party site was planned.
At the last minute, the individual most responsible for the entire problem got word of the plans, and called the police on the unauthorized march. Informed by New Orleans’ finest that they could not march in the street, since that would block traffic, the Underwearians and their fellow mourners marched on the sidewalk, while eleven police cars rolled along next to them, blocking the street far more effectively than the marchers ever could have.
That same year, two other Clones sub-krewes, the Seeds of Decline and the Krewe of C.R.U.D.E., held their own informal march on Mardi Gras itself, in the French Quarter. After Carnival was over that year, the two groups got together, established an official parade date (three Saturdays before Mardi Gras, the old Clones date), and received permission to march in the French Quarter. Thus was born the Krewe du Vieux Carre (the old, French name for the Quarter), now shortened to Krewe du Vieux. The first Captain of Krewe du Vieux was Underwear’s own Craig “Spoons” Johnson.

As a founding sub-krewe of Krewe du Vieux, Underwear is a leader in theme and float creativity, satire, obscenity, and general crazed celebration. Instantly recognizable by the long, red union suits that are the basis of Underwear apparel (not to mention the only underwear ever worn by most krewe members), the Krewe of Underwear takes on political follies, social norms and a large amount of alcohol every year in the best parade in New Orleans, the Krewe du Vieux.

Long Red Union Underwear

Long Red Union Underwear

2011 K.A.O.S. Float

2011 K.A.O.S. Float

Drips & Discharges 2011 Float

Drips & Discharges 2011 Float

Mystic Krewe of PAN 2011 Float

Mystic Krewe of PAN 2011 Float


Spring Break & Mardi Gras Overlap!!

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Spring Break Crowd

Spring Break Crowd

I love posting cheesy beach pictures! Had no cause to do it before, but now I’ve got plenty!!

Alexa V.  Staden and her fiance had just one thought when it came to spring break this year: Mardi Gras in New Orleans.

New Orleans tourism officials, who have begun an advertising campaign to attract younger visitors, believe the happy convergence will give them a boost over Mardi Gras 2010, the biggest since Hurricane Katrina hit in 2005.

“We figured it was now or never,” said Von Staden, who recently completed her master’s at the University of Florida. “Because Mardi Gras is so late this year that it matches up with spring break. Who knows when that will happen again?”

Spring Break in Panama City Beach, FL

Spring Break in Panama City Beach, FL

Mardi Gras is March 8. The next time it will be this late is in 2038, when it falls on March 9. New Orleans tourism officials, who have begun an advertising campaign to attract younger visitors, believe the happy convergence will give them a boost over Mardi Gras 2010, which was the biggest since Hurricane Katrina hit in 2005. A study done for the New Orleans Convention and Visitors Bureau said the city was not getting its share of 18- to 34-year-old visitors, despite its reputation as a party town.

New advertising campaigns are being geared to that demographic, said bureau spokeswoman Kelly Schulz. “I was kind of surprised by it,” Schulz said. “We are family friendly, but we also think people should see more of our night life.” The campaign, with the theme “New Orleans, you’re different here,” puts further emphasis on the city’s food, music and night life.

At Mardi Gras, the party takes to the streets, packing the parade routes in many areas, and turning Bourbon Street into a raucous, X-rated celebration for the young and free-spirited. Certainly those in the hospitality business are expecting a nice bump, even above last Mardi Gras when the New Orleans Saints’ Super Bowl victory was helping to draw people to the city.

“This year we are about 30 to 35 percent ahead of the pace compared to last year and we had a very good year last year,” said Gil Zanchi, general manager for the New Orleans Marriott and the five other Marriott hotels in the city.

Spring Break will have to bring lots of visitors to equal last year. 2010 was an extraordinary Mardi Gras as the Saints won their first NFC Championship and very first Super Bowl during those last weeks of Carnival 2010.  Those 2 wins packed the French Quarter almost as much as Mardi Gras does.

Students looking for spring break adventures can’t be credited for all the boost in room bookings, said Diana K. Schwam, who wrote the “Frommer’s New Orleans” guide book.

New Mardi Gras App Will Help Monitor Parades

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History repeats itself every Mardi Gras. Thousands of tourists and locals  will wake up at the crack of dawn and head out to the neutral grounds and sidewalks  around Jackson and St. Charles Avenues with hopes of snagging a Zulu coconut. Then, they’ll wait. And wait. And wait.

Zulu Coconut & Muses Shoe

Highly sought after Zulu Coconut & Muses Shoe

They’ll wonder if they read the parade schedule wrong, walk into the middle of the street to see if anything is coming, and then it will hit them like a double-decker float: Zulu always runs late (exception: 2010)

But this year, smart phone owners will be able to sleep in. Even though they could be miles away from the parade, thanks to a new app with a built-in parade tracker, they’ll be in the know.

The parade tracker relies on devices placed on the head and tail floats of select parades, said Rob Hudak, the interactive creative director at Zehnder Communication Inc., the New Orleans company that created the app in partnership with television station WWL.

The free app, called Experience Mardi Gras, is in its early stages but still will allow parade-goers and those hoping to avoid parade traffic to track up to one parade every day starting with Muses on March 3 and ending with Zulu on Fat Tuesday. The app also features a post-parade events section and live streaming video of select parades.

That means only the last half the parade season is covered by this app, which isn’t very good.

EMG screen shot

EMG screen shot

“This is version 1.0, and we hope it grows into a more robust app experience,” Hudak said. “We’re talking about adding social and augmented reality components. Something almost like an extension of the Mardi Gras experience.”

There are a handful of apps connected with Carnival, but Zehnder and WWL’s app actually provides real-time tracking of Carnival parades, without relying on user-generated reports.

WDSU-TV has a parade tracker program that originate from a person riding in a car at the front of most parades. The human reports are converted to text messages which are sent to participating phones.  This program is free. Arthur Hardy’s Mardi Gras Guide has a program that basically is his magazine on your smart phone. He charges 4.99, same as his magazine, I think.  There are a number of free phone Mardi Gras theme wallpapers available.

Production of the app began in December and comes on the heels of a successful Voodoo Experience music festival app that the agency launched in October. Augmented reality was heavily utilized in that app.

With the Voodoo Experience app, concert-goers could point their smart phone cameras at a band and the app would tell them who was currently on stage. It would also give them information about the band and who was playing next.

By panning the camera around the premises, users could see where they could go to the bathroom or where they could get their next beer. By pointing it at a vendor, users could look at the menu items available at that concession stand.

Hudak envisions using the same concept for the Experience Mardi Gras app by 2012.

“An idea we’re throwing around is doing virtual throws, so that when you point your phone at a float, it’ll have a button that you can press to get a throw, which could be a coupon to a sponsor,” he said.

Sponsors currently include Zatarain’s and Tabasco, but Hudak expects to add restaurants and bars on the parade route in future versions of the app.

I attempted to find this program with my HTC Hero smart phone, and my market search engine (google!) couldn’t find any Experience Mardi Gras app. When I used my phone bar code scanner program to scan the QR code provided, my phone recognized the code but was unable to find the web site. Then I went to the web site the article linked to, and clicked the download link. The site indicated the download had started, but I never received the app.

I’m not sure releasing the app in time for Carnival 2011 with this many bugs was a wise move. Time will tell.

From the Appbrain.com web site-

Experience Mardi Gras is an app like no other. You can follow your favorite Mardi Gras parades as they’re happening! Find out schedules, routes, events, and more with this one-of-a-kind interactive, mobile application.

It’s the only app to offer the PARADE TRACKER feature, so you can follow the parade as it makes its way to your exact location. While the app follows the biggest krewes as they make their way down New Orleans’ historic streets, you’ll be the first to know when the parade is over so you can beat the crowd to the next event – no more guessing about when it’s going to end or if the parade has broken down.

This app uses Google Maps to give you the most accurate parade routes, helps you navigate the city and lets you know exactly when and where to be for the best parades.

And while you’re waiting on each parade to reach your location, the app features authentic and entertaining videos of this year’s Mardi Gras as well as years past. Learn some fun facts about storied carnival traditions from the unique personalities that make this New Orleans’ favorite season while receiving up-to-date information on route changes, dates, and times for Mardi Gras 2011!

After the parades, use the EVENTS page to plan your evening out. Find out where all the action in the city is happening and where your favorite band is playing.

Download the best guide to everything you need to make the most of your Mardi Gras Experience in a single spot!

FEATURES:

– PARADE TRACKER (see where you are in relation to the beginning and end of the parade route)

– Complete parade schedule and start times (Date/Time, Location)

– Google Map of all parade routes

– Authentic video content featuring current content from WWL TV

– Up to the minute listings of events, music, and happenings around town

Recent changes:

-Added start and end markers to parade maps.

Latest version: 1.05 (for all Android versions)

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